Printed with permission from McKinsey Global Institute. Their behavior since the downturn contrasts sharply with that of their US neighbors. As the country’s economy rebounds, many of these differences will probably persist. Mexican consumers have been hit harder than their US counterparts by the downturn since 2008, but they are more optimistic about their country’s […]

ways to reduce translation costs   ways to reduce translation costs

Reprinted with permission from McKinsey Global Institute. Banks in Eastern Europe have had a roller coaster ride over the past decade.1 After dizzying growth between 2000 and 2007, when shares in the region’s top financial institutions performed better than those of their counterparts around the world, asset values slumped by two-thirds as the credit crisis of

The big multinational financial services institutions that are affected by the financial crisis have another issue to manage; addressing Asian consumers’ anxiety! As a result, the consumers in developing and developed Asian nations would prefer local banks over multinationals. According to McKinsey Global Institute, “Almost 81 percent of consumers in emerging Asian markets and 63

Did you know that: There is a 47.4% increase in trade between U.S. and Turkey for the period of Jan – July 2011 compared to the same period last year? Turkey has 71 million of the world’s consumers and per capita income is forecasted to grow at 7% over the next few years? Turkey’s imports

Transcription Services in Chicago Recorded language presents new obstacles for a native and non-native speaker. Whether its transcribing written materials into audio or vice versa, transcription demands an experienced linguistic expert to compose the written information into a clear, coherent dialect that makes uses of proper word choices and pronunciations to appeal to your specific

Advantages And Risks Of Partial Translations By José Lázaro da Silva I have worked as a professional translator for over twenty years in São Paulo, Brazil, and sometimes I feel that the translation work is not what it used to be. In the good old days, a translator would receive a full text of a

Once you have decided that you want to start exporting to BRIC countries, the next step is to decide where exactly to start at! Simultaneous expansion to all 4 countries should be undertaken only if you have significant resources at hand, otherwise it’s a smarter idea to tackle one country at a time. We tell

Select EPIC Translations As Your Language Service Provider Remember the age-old story of the Tower of Babel? According to it, people used to speak one universal language until they were punished by suddenly speaking in different tongues. Hence, the difficulty we now have of understanding each other when each one is speaking his or her

  Sticks and Stones May Break Your Bones, But Words Will Surely Offend You With over 10 different dialects spoken around the world, Spanish alone can have varying degrees of interpretations. With so many interpretations, words can offend audiences if used incorrectly. As a professional, you want to be mindful of how words can offend

  Communication without Barriers Multinational companies can reach global markets without the high costs of brick-and-mortar stores. Yet selling products and services to a global market requires website localization, the method of translating current website copy into a language suitable for the country you are targeting. Market research proves that your customers are 60% more

Although manufacturing leaders see the potential of digital, few have a clear strategy to capture its value. Three principles can help turn optimism into action.