MARKETING LOCALIZATION SERVICES
Your Marketing Shouldn’t Sound Translated.
Bring your campaigns into new languages while preserving the voice, message and intent that made them work in English.
EPIC helps companies localize websites, campaigns, advertising, email, social content and marketing assets for multilingual audiences—with the right combination of professional linguists, localization technology and human review.
Translation Can Be Accurate—and the Marketing Can Still Miss.
A marketing message has to do more than communicate information. It has to persuade.
A headline that works in English may sound awkward in Spanish. A clever phrase may lose its meaning in German. A call to action may feel unnatural in Japanese. Search terms, imagery, tone and cultural references can change from one audience to another.
EPIC helps preserve what your marketing is trying to accomplish—not simply the words it started with.
Brand Voice
Keep your company’s personality recognizable across languages.
Message & Intent
Preserve what the campaign is trying to communicate and accomplish.
Cultural Relevance
Adapt language and references when direct translation isn’t appropriate.
Campaign Consistency
Keep terminology and messaging aligned across channels, assets and releases.
One Campaign. Every Customer Touchpoint.
Your audience doesn’t experience your marketing one file at a time. EPIC can help maintain consistent multilingual messaging across the entire campaign.
Websites & Landing Pages
Product pages, campaign pages, forms, CTAs and conversion content.
Digital Advertising
Search, display and paid social advertising adapted for multilingual audiences.
Email Marketing
Campaigns, nurture sequences, announcements and customer communications.
Social Media
Posts, campaign copy and supporting creative assets.
Sales & Marketing Collateral
Brochures, presentations, product sheets, case studies and downloadable assets.
Video & Multimedia
Subtitles, voice-over scripts, on-screen text and multilingual creative content.
Not Every Marketing Message Should Be Localized the Same Way.
TRANSLATE
When accuracy comes first
Suitable for straightforward informational marketing content where the original structure and meaning should remain close to the English source.
Examples: product information, informational emails, supporting content.
LOCALIZE
When the message needs to fit the audience
Language, terminology, conventions and messaging are adapted for the intended market while preserving the original purpose.
Examples: websites, landing pages, email campaigns, customer-facing content.
TRANSCREATE
When the idea matters more than the words
Creative language can be rewritten to preserve the intent, emotion and persuasive effect of the original rather than following it literally.
Examples: headlines, taglines, campaign concepts and advertising copy.
EPIC can determine the appropriate approach by content—not force an entire campaign through one workflow.
Already Using AI for Marketing Translation?
Keep the speed. Add the judgment.
AI can be highly effective for producing first-pass multilingual content at scale. But customer-facing marketing still needs to sound natural, intentional and consistent with your brand.
EPIC can professionally review and refine AI-generated marketing content for:
Meaning • Brand voice • Terminology • Tone • Cultural appropriateness • Natural language • Context
You don’t have to choose between AI efficiency and professional language quality.
Three ways to buy from EPIC
1. Marketing Translation & Review
You have the content. We make it multilingual.
Professional translation or review for individual campaigns, assets and customer communications.
Ideal for: Defined projects and occasional multilingual campaigns.
2. AI + Human Marketing Localization
Use automation for scale and professional review where the brand matters.
EPIC combines AI-assisted translation with professional linguistic review based on your content and quality requirements.
Ideal for: Higher content volumes, recurring campaigns and multiple languages.
3. Managed Multilingual Marketing
Make EPIC an extension of your marketing team.
EPIC manages terminology, workflows, linguists, QA and recurring multilingual content across campaigns and channels.
Ideal for: Organizations producing multilingual marketing throughout the year.
Your Brand Shouldn’t Start Over With Every Campaign.
Once terminology, preferred language and brand decisions have been established, they shouldn’t have to be reinvented every time new content arrives.
EPIC can maintain approved terminology, translation memory and language preferences across projects so future campaigns can build on previously approved work.
Translation Isn’t Always Search Localization.
People in different markets don’t necessarily search using literal translations of English keywords. When search visibility matters, marketing localization can account for how terminology, search behavior and messaging differ across languages and markets.
Marketing content can read perfectly in a translation file and still fail once it appears in the final design, webpage, email or campaign asset.
When the project requires it, EPIC can review localized content in context to identify issues such as:
Truncated text • Awkward line breaks • Incorrect terminology • Untranslated content • Context errors • Inconsistent language • Layout related linguistic issues
The result is localization evaluated as part of the user experience, not simply as translated text.
The Words Changed. Sometimes the Design Has To Change Too.
Localized content can expand, contract or require different typography and layouts.
EPIC can coordinate localization with multilingual desktop publishing for brochures, PDFs, presentations and other designed marketing materials.
Built for Organizations Marketing Across Languages
Technology & SaaS
Healthcare
Financial Services
Manufacturing
Education
Government & Public Outreach
Trusted Where Language Quality Matters
EPIC combines localization technology with professional language expertise to build the right workflow for your content.
Use AI where speed and scale make sense. Add professional human review where context, terminology and user experience matter. Use fully human workflows where the content or requirements call for them.
The technology supports the process. Your quality requirements determine the workflow.
Scale Multilingual Marketing Without Giving Up Human Oversight
AITH — EPIC’s AI Translation Hub
AITH combines AI translation with professional human review to help EPIC deliver multilingual marketing content faster while maintaining accuracy, terminology and brand consistency.
One Language Partner Across Your Marketing Experience
One terminology strategy. One localization partner. A consistent multilingual experience.
Frequently Asked Questions About Marketing Localization
What is marketing localization?
Marketing localization adapts your marketing content for a specific language and audience while preserving the message, brand voice and purpose of the original campaign.
Depending on the content, this can involve professional translation, localization, transcreation, terminology management and cultural adaptation. EPIC can support websites, landing pages, email campaigns, advertising, social content, brochures, presentations and other customer-facing marketing assets.
What is the difference between translation, localization and transcreation?
Translation focuses on accurately communicating the meaning of the source content. Localization goes further by adapting language, terminology and conventions for the intended audience. Transcreation gives linguists greater creative flexibility to preserve the intent, emotion and persuasive effect of marketing copy when a direct translation would not work.
EPIC can apply different approaches within the same campaign, so straightforward content can remain efficient while headlines, taglines and other high-impact messaging receive additional creative attention.
Can EPIC review marketing content we’ve already translated with AI?
Yes. You do not need to start over.
EPIC can review AI-generated marketing translations for accuracy, terminology, tone, brand consistency, natural language and context. This allows your team to keep the speed and efficiency of AI while adding professional human judgment before customer-facing content is published.
Can you follow our brand guidelines and terminology?
Yes. EPIC can work with your existing brand guidelines, glossaries, approved terminology and reference materials.
For ongoing programs, we can also maintain terminology and translation resources across projects, helping your multilingual marketing remain consistent as new campaigns and content are created.
Can EPIC localize an entire campaign across multiple channels?
Yes. EPIC can support multilingual content across websites and landing pages, email, digital advertising, social media, sales collateral, presentations and other campaign assets.
Using one language partner across channels can help maintain consistent terminology, messaging and brand voice throughout the customer experience.
Can you support recurring marketing campaigns?
Yes. Marketing localization does not have to be managed as a series of unrelated translation projects.
EPIC can establish an ongoing workflow for recurring campaigns, product launches, website updates, email communications and other multilingual marketing needs. Previously approved terminology and language assets can then be reused where appropriate, improving consistency and efficiency over time.
Can you localize both copy and designed marketing materials?
Yes. In addition to translating and localizing the language, EPIC can support multilingual desktop publishing for brochures, PDFs, presentations and other designed materials.
This is particularly useful because translated text can expand or contract, requiring adjustments to typography, spacing and page layouts before the localized asset is ready for its audience.