Poland – Market Opportunities
Overview of best prospect sectors, major infrastructure projects, significant government procurements, and business opportunities.
- Poland’s membership in NATO provides opportunities for U.S. manufacturers of defense or defense-related products. Poland is committed to modernizing its armed forces. As a member of NATO, Poland committed to spend 2% of its GDP on defense. Following the NATO Summit in Warsaw in July, Poland announced its intent to increase defense spending to 3% of GDP. There are currently 75 active Foreign Military Sales cases in Poland.
- Poland is the largest recipient of EU Structural and Investment funds, with 104 billion budgeted from 2014-2020. Current plans are to use funds to support continued infrastructure development, including improving internet access and developing smart cities, and encouraging companies to conduct research and development in Poland.
- Engineering and green-building services firms may find opportunities in Poland’s need for premium office space and retail sector expansion. Firms with experience in ‘zero emission’ buildings and LEED standards will find the greatest opportunities. Many additional opportunities exist for firms offering products that improve energy efficiency. These top prospects are covered in depth under “Leading Sectors for U.S. Exports and Investment.”
- Other important sectors are information technology and electrical power systems, cosmetics and intelligent transportation systems. All of these are leading sectors for U.S. exporters.
- While the U.S. share of Poland’s import market remains small, at approximately 3%, U.S. exporters have found considerable success targeting competitive niches, using effective market-entry strategies, and diligently following up with marketing and sales support.