The world’s largest social-media market is vastly different from its counterpart in the West. Yet the ingredients of a winning strategy are familiar. Reprinted with permission from McKinsey Quarterly No Facebook. No Twitter. No YouTube. Listing the companies that don’t have access to China’s exploding social-media space underscores just how different it is from those of […]

Posted with permission from McKinsey Quarterly The great rebalancing As the center of economic growth shifts from developed to developing countries, global companies should focus on innovation to win in low-cost, high-growth countries. Their survival elsewhere may depend on it. As the center of economic growth shifts from developed to developing countries, global companies should

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Printed with permission from McKinsey Quarterly The Russian car market is on track to recover from the financial crisis shortly. Where is the growth coming from? And who will benefit? In 2008, the passenger car market in Russia hit a historic high, with more than 2.7 million units sold. Then came the worldwide financial crisis,

Printed with permission from McKinsey Quarterly. As the economic spotlight shifts to developing markets, global companies need new ways to manage their strategies, people, costs, and risks. Managing global organizations has been a business challenge for centuries. But the nature of the task is changing with the accelerating shift of economic activity from Europe and North

Printed with permission from McKinsey Global Institute. By 2025, annual consumption in emerging markets will reach $30 trillion—the biggest growth opportunity in the history of capitalism. To compete for the prize, companies must master ten key disciplines. The Industrial Revolution is widely recognized as one of the most important events in economic history. Yet by many

Printed with permission from McKinsey Global Institute. Their behavior since the downturn contrasts sharply with that of their US neighbors. As the country’s economy rebounds, many of these differences will probably persist. Mexican consumers have been hit harder than their US counterparts by the downturn since 2008, but they are more optimistic about their country’s

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Reprinted with permission from McKinsey Global Institute. Banks in Eastern Europe have had a roller coaster ride over the past decade.1 After dizzying growth between 2000 and 2007, when shares in the region’s top financial institutions performed better than those of their counterparts around the world, asset values slumped by two-thirds as the credit crisis of

The big multinational financial services institutions that are affected by the financial crisis have another issue to manage; addressing Asian consumers’ anxiety! As a result, the consumers in developing and developed Asian nations would prefer local banks over multinationals. According to McKinsey Global Institute, “Almost 81 percent of consumers in emerging Asian markets and 63

Did you know that: There is a 47.4% increase in trade between U.S. and Turkey for the period of Jan – July 2011 compared to the same period last year? Turkey has 71 million of the world’s consumers and per capita income is forecasted to grow at 7% over the next few years? Turkey’s imports

Once you have decided that you want to start exporting to BRIC countries, the next step is to decide where exactly to start at! Simultaneous expansion to all 4 countries should be undertaken only if you have significant resources at hand, otherwise it’s a smarter idea to tackle one country at a time. We tell