Business Drivers
As a buyer of translation services, it is important to understand the main business drivers for translation services. Different companies, depending on size and scope, will have different drivers. But according to a report titled “Multilingual Communications as a Business Imperative” published by Gilbane, authors outline 9 business drivers that generate demand for translation services. These are:
- Faster time to market
- Global content consistency, quality, and accuracy
- Improved global and product brand management
- Regulatory requirements
- Increasing revenues in specific vertical markets
- Increasing revenues in established geographies
- Increasing revenues in emerging geographies
- Simultaneous product shipments
- Increasing multilingual content volume
In our own experiences in servicing our clients’ needs, we have certainly come across all 9 of these at one time or the other. Companies, depending on their globalization scope, tend to simultaneously have 1 to 2 of these drivers at any given time. For example, one of our client’s business driver for hiring us as a Language Service Provider was “Increasing revenues in specific vertical markets.”
It is fair to say that the more of a globalization operation you have, the more of these business drivers will come into play. Need to enhance your globalization operations? Contact us today for a free consultation session.