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Website Language Select: BEST PRACTICE

Website Language Select: BEST PRACTICE

If your company’s website is available in multiple languages then one of the most pressing questions you and your team will have to answer is where and how to let the visitor choose their preferred language.

Quite a few factors, such as cultural psychology and color preference, come into play when you try to answer this question. It’s more complex and time-consuming than it might seem.

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Correctly localized website for Latin America will result in greater market share

Does your company sell products & services in Latin America? If so, there is a 60% higher chance that you will be able to sell more if your website is correctly localized for the Latin American market.

We have listed below the 5 important factors that must be taken into consideration when you’re localizing your website for Latin America!

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Website Localization Increases Revenue

Participating in the international marketplace for your products is a necessity in today’s globalized world. As companies seek to increase their global market share and find success in different parts of the world, it becomes vital that your customer-facing content is able to communicate effectively in a variety of languages. Although English is a common internet language, many people still do not engage with English as their primary language. Reaching out in localized languages can lead to new clients and increased sales revenues.

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Deliver Your Message in Multiple Languages

An engineering firm, in Eureka, Missouri has created new global opportunities to expand their business operations overseas mainly thanks to a translation firm helping them deliver their messages and documents in multiple languages.

EPIC Translations, based in Michigan, provides document translation and website localization service and to mid-market multinational corporations across a range of industries including manufacturing/engineering, automation, finance and health-care.

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China’s One Belt, One Road: Will it reshape global trade?

  • One Belt, One Road (OBOR) has the potential to be the world’s largest trade platform, encompassing one-third of global GDP
  • OBOR’s success will depend on the availability of massive funds and the ability to properly deploy those funds
  • Enthusiasm for OBOR has so far been fairly strong, and many parties are invested in making it work
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