What do you do when there are more than 6 million words to be processed by human translators in a short period of time? EPIC Translations was selected to provide its document translation services for this massive project that had to be completed within 6 weeks.
Ola Källenius of Daimler discusses the high-tech and high-touch marketing of an iconic brand.
Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with customers.
The world economy’s operating system is being rewritten. In this exclusive excerpt from the new book No Ordinary Disruption, its authors explain the trends reshaping the world and why leaders must adjust to a new reality.
Three millennia ago, Akhenaten began construction of the Egyptian city of Amarna—perhaps the first example of planned urban infrastructure in recorded history. Within a decade of Akhenaten’s death, Amarna was abandoned—ancient evidence that building infrastructure and convincing people to use it are two fundamentally different challenges.
20 Epic Fails in Global Branding
When you’re globalizing a brand, it’s always a good idea to check whether your name, logo, or tag line means something different in the regions where you’re expanding. Here are the 20 worst examples that neglected this crucial marketing step:
Leaders of some of the world’s biggest organizations reveal which books will keep them occupied in the coming months.
Doug Gurr reflects on how China differs from Western markets and what role data informatics will play in the future of retail.
The fast and furious growth of the country’s Internet finance industry will inevitably slow. Companies need to begin positioning themselves for sustainable success.
China’s Internet finance industry has boomed in recent years. The country leads the world when it comes to total users and market size; financial-technology (or fintech) start-ups are mushrooming, as are company valuations;
