Business Drivers As a buyer of translation services, it is important to understand the main business drivers for translation services. Different companies, depending on size and scope, will have different drivers. But according to a report titled “Multilingual Communications as a Business Imperative” published by Gilbane, authors outline 9  business drivers that generate demand for […]

China brand Some businesses have enough capital and demand to create a brand that is specific to China. For example, GM created a China-only brand called Baojun with 2 local partners. GM’s reason for doing something so drastic? “Business reasons”, of course. China is the largest car market in the world and that should speak

Choosing your language services provider can be a time-consuming process, especially if you are not familiar with the industry. We’ve created this blog/report to alert you to the common problems that can hinder the translations process and not allow your projects to flow as smoothly as they could. Setbacks, as we know, result in loss of productivity

Who needs Global Marketing Manager? If your company is expanding to operate in multiple countries then you will, sooner or later, need a Global Marketing Manager. This role is very different than that of the local Marketing Manager.   Why do you need a Global Marketing Manager? Generally speaking, Global Managers Marketing  should report to Chief

Fast Turnaround Ability With Language Service Provider Not surprisingly, more and more companies are listing “fast turnaround ability” as the most important factor when working with language service providers. Fast turnaround ability is important for some very good business reasons. For one, the global economy runs on information. And two, companies that operate globally have

5 Amazing LSP attributes to seek When and if you’re looking for a Language Services Provider, there are 5 LSP attributes that you should look for in order to ensure that your localization/translation objectives are going to be successfully achieved. If the LSP you’re considering is not able to demonstrate these 5 attributes, you should

Cross cultural Workforce While you might have a certain type of culture at your company with a solid relationship with your workforce in the USA, this will not automatically translate over when you expand to other countries. This is especially true for the Material Handling industry. There are a variety of reasons for this, some of which

So you’ve worked really hard for the last 20 years and have created a company that the Chinese are after. Should you sell it to them? This question is tougher than it sounds. Imagine selling your company to another organization right here in the USA! Now add complexities to this scenario that are 200 times

When handling documents dealing with the law, it is imperative that the translator is not only fluent in both the source and target language, but also has a deep knowledge of the legal system being dealt with. Legal Translations also hold much responsibility, because legal documents are often dictating a person’s rights. It is the translator’s

Universal language translations Universal language translation is becoming a top priority for the Pentagon. The U.S. Department of Defense, by way of DARPA (Defense Advanced Research Projects Agency), is seeking $15 million in next year’s budget request to devote to a new project they have entitled BOLT. BOLT stands for the Boundless Operational Language Translation.

 Translating Documents by Internal Employees When the need for translating documents arises at companies, the natural instinct is to use in-house employees for various reasons: Employees are easily accessible Employees understand the company products/services Employees understand the preferred lingo While these are all very good reasons to use in-house employees for translating documents, there are also

Did you know that currently there are more than 100,000 million people in China living below the poverty line as defined by the UN? According to  Chinese President Hu Jintao’s remarks at BRICS Leaders Meeting “China has a large population and a weak economic foundation. Our development is uneven and per capita GDP low. We

Creation of BRICs No time in history have the world’s economies been so connected and interdependent as the current time. This translates to many opportunities for your company. The first decade of the new century was a witness to the creation of BRICS – a grouping of countries that consists of Brazil, Russia, India, and

Preferred Language Services Provider Many small to mid-sized businesses are depending more on sales and revenues from outside of the USA. As a result, they’re deepening their relationship with the preferred language services provider. While this is a crucial relationship, something that’s even more crucial is taking the time to develop terminology that is specific

Private equity investments in Asia investments in Asia Investing in undervalued companies and assets is a fine art when doing it in your native country. Trying to do it in another country, particularly an Asian country, is much more of a challenge then you can imagine. There are various factors, such as: Unfamiliar culture; Unfamiliar