It’s a demographic sweet spot of enormous potential. With the developed world (Japan, Europe and to a lesser extent, the US) getting older, and emerging markets getting both bigger and richer, the market for things that make consumers healthier is set to expand. And it is already a very big deal (see chart).

Best Website Localization Services Translating content for a website requires a different technique than translating other types of documents. Therefore, it is important that you work with a language service provider who understands this difference. Goals for best website localization services vary from company to company. But generally speaking, website content has to be translated from

Business Drivers As a buyer of translation services, it is important to understand the main business drivers for translation services. Different companies, depending on size and scope, will have different drivers. But according to a report titled “Multilingual Communications as a Business Imperative” published by Gilbane, authors outline 9  business drivers that generate demand for

Once you decide that you want to take the dive in expanding your operations into another country, a lot has to happen BEFORE you can actually start operating in that country. Believe it or not, one area that will determine your success rate is how well you localize your content not only related to your

China brand Some businesses have enough capital and demand to create a brand that is specific to China. For example, GM created a China-only brand called Baojun with 2 local partners. GM’s reason for doing something so drastic? “Business reasons”, of course. China is the largest car market in the world and that should speak

Choosing your language services provider can be a time-consuming process, especially if you are not familiar with the industry. We’ve created this blog/report to alert you to the common problems that can hinder the translations process and not allow your projects to flow as smoothly as they could. Setbacks, as we know, result in loss of productivity

So you’ve worked really hard for the last 20 years and have created a company that the Chinese are after. Should you sell it to them? This question is tougher than it sounds. Imagine selling your company to another organization right here in the USA! Now add complexities to this scenario that are 200 times

Who needs Global Marketing Manager? If your company is expanding to operate in multiple countries then you will, sooner or later, need a Global Marketing Manager. This role is very different than that of the local Marketing Manager.   Why do you need a Global Marketing Manager? Generally speaking, Global Managers Marketing  should report to Chief

Fast Turnaround Ability With Language Service Provider Not surprisingly, more and more companies are listing “fast turnaround ability” as the most important factor when working with language service providers. Fast turnaround ability is important for some very good business reasons. For one, the global economy runs on information. And two, companies that operate globally have

5 Amazing LSP attributes to seek When and if you’re looking for a Language Services Provider, there are 5 LSP attributes that you should look for in order to ensure that your localization/translation objectives are going to be successfully achieved. If the LSP you’re considering is not able to demonstrate these 5 attributes, you should

Cross cultural Workforce While you might have a certain type of culture at your company with a solid relationship with your workforce in the USA, this will not automatically translate over when you expand to other countries. This is especially true for the Material Handling industry. There are a variety of reasons for this, some of which

Simultaneous Interpreter + Simultaneous Interpretation Equipment If you’re hosting a conference that has 5 or more people in the audience; it is a good idea to get a simultaneous interpreter plus the simultaneous interpretation equipment that would allow each member of your audience to listen to the interpretation of the talk in real time. Simultaneous

Preferred Language Services Provider Many small to mid-sized businesses are depending more on sales and revenues from outside of the USA. As a result, they’re deepening their relationship with the preferred language services provider. While this is a crucial relationship, something that’s even more crucial is taking the time to develop terminology that is specific

Acquiring Translation Service Almost 100% of the companies who are starting out acquiring translation service from a language service provider think that translation process is like a black box. You send the source files via e-mail. And then you receive the translation back after some time. But did you know that there are lot of things

Creation of BRICs No time in history have the world’s economies been so connected and interdependent as the current time. This translates to many opportunities for your company. The first decade of the new century was a witness to the creation of BRICS – a grouping of countries that consists of Brazil, Russia, India, and