From oxcart to Wal-Mart: Four keys to reaching emerging-market consumers
To get products to customers in emerging markets, global manufacturers need strategies for navigating both the traditional and the modern retail landscapes. In emerging markets the world over, multinationals struggling to get their products to consumers confront a bewildering kaleidoscope of strategic and operational challenges. At one extreme, they must grapple with traditional retailers: the chaotic […]
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