Developing a fine-grained look at how digital consumers behave

Consumers are changing the ways they use digital platforms at lightning speed. To benefit, companies must take a refined look below the surface to understand who is doing what. It’s hardly news that consumer behavior is changing fast—digital activities are growing rapidly in every sphere. Almost half of all video viewing in the United States, for example,

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Due diligence in China: Art, science, and self-defense

Widespread delisting of Chinese companies has investors rethinking due diligence and looking harder for subtle clues that something is amiss. It’s not often that the credibility of an entire class of companies is called into question at once. The aggregate market capitalization of US-listed Chinese companies fell in 2011 and 2012 by 72 percent—and around one in

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