] Document translation

Getting to know China’s premium-car market

Perhaps as early as 2016, China will overtake the United States as the world’s largest market for premium cars. Multinationals currently dominate it in China, but they must now adjust to a market where consumers are becoming more sophisticated than previous generations…

Winning the battle for China’s new middle class

The rapid emergence of a prosperous, more individualistic, and more sophisticated class of consumers in China is creating unprecedented opportunities and challenges for companies serving them. The opportunity is clear: in less than a decade, more than three-fourths of China’s urban…

The coming era of ‘on-demand’ marketing

Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare. Digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the…

Leadership and the art of plate spinning

Senior executives will better balance people and priorities by embracing the paradoxes of organizational life. I often ask business leaders three simple questions. What are your company’s ten most exciting value-creation opportunities? Who are your ten best people? How many of…

Big data: What’s your plan?

Many companies don’t have one. Here’s how to get started.   The payoff from joining the big-data and advanced-analytics management revolution is no longer in doubt. The tally of successful case studies continues to build, reinforcing broader research suggesting that when…