Marketing Managers for global brands must be able to effectively communicate with all stakeholders in multiple languages. For example, if your company sells in South America, then at a minimum, English to Spanish translation of your user guides, product manuals, and website copy are essential.
As a member of the EU, France has 46 preferential trade agreements in force and is trying hard to reduce regulatory barriers for global companies. And although French is a charming language, technical and legal jargon is often difficult to effectively translate from English to French. But global brands that have a robust content translation practice in place, either in-house or partnership with a translation services company, tend to do better in France.