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A seven-year-old start-up melds cultures with a centenarian—and is able to make it work. LearnVest CEO Alexa Von Tobel explains her company’s culture journey.
Early strategic decisions required by German companies interested in selling their products in the U.S. market
What do you do when there are more than 6 million words to be processed by human translators in a short period of time? EPIC Translations was selected to provide its document translation services for this massive project that had to be completed within 6 weeks.
Ola Källenius of Daimler discusses the high-tech and high-touch marketing of an iconic brand.
Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with customers.
The world economy’s operating system is being rewritten. In this exclusive excerpt from the new book No Ordinary Disruption, its authors explain the trends reshaping the world and why leaders must adjust to a new reality.
Three millennia ago, Akhenaten began construction of the Egyptian city of Amarna—perhaps the first example of planned urban infrastructure in recorded history. Within a decade of Akhenaten’s death, Amarna was abandoned—ancient evidence that building infrastructure and convincing people to use it are two fundamentally different challenges.
20 Epic Fails in Global Branding
When you’re globalizing a brand, it’s always a good idea to check whether your name, logo, or tag line means something different in the regions where you’re expanding. Here are the 20 worst examples that neglected this crucial marketing step:
Leaders of some of the world’s biggest organizations reveal which books will keep them occupied in the coming months.
