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China only brand?

China brand

Some businesses have enough capital and demand to create a brand that is specific to China. For example, GM created a China-only brand called Baojun with 2 local partners. GM’s reason for doing something so drastic? “Business reasons”, of course. China is the largest car market in the world and that should speak volumes. It is also worth noting that China does not have its own brand that can compete on a global level with the likes of GM, Toyota, Honda, Ford, and so forth.

But not all businesses are able to create China brand for obvious reasons. Even in GM’s case, it did not create the brand all on its own. Rather, it partnered with 2 local companies in order to spread the risk.

Most businesses will have to rely on creating a division to focus on China. This will allow the headquarters to have some control over the operation. In this case, the most important thing to keep in mind is the content you use to connect with the Chinese consumers.

In addition to having a solid content management system, you will have to ensure that your translation/localization operation is fully integrated into your content creation process. Otherwise, there is a great risk of spending lot of time and money on translations/localization and not really connecting with your target audience.

To help you get started, EPIC Translations is offering a free no-obligation consultation session. Contact us today for more information.

Translation Drivers

Business Drivers

As a buyer of translation services, it is important to understand the main business drivers for translation services. Different companies, depending on size and scope, will have different drivers. But according to a report titled “Multilingual Communications as a Business Imperative” published by Gilbane, authors outline 9  business drivers that generate demand for translation services. These are:

  1. Faster time to market
  2. Global content consistency, quality, and accuracy
  3. Improved global and product brand management
  4. Regulatory requirements
  5. Increasing revenues in specific vertical markets
  6. Increasing revenues in established geographies
  7. Increasing revenues in emerging geographies
  8. Simultaneous product shipments
  9. Increasing multilingual content volume

In our own experiences in servicing our clients’ needs, we have certainly come across all 9 of these at one time or the other. Companies, depending on their globalization scope, tend to simultaneously have 1 to 2 of these drivers at any given time. For example, one of our client’s business driver for hiring us as a Language Service Provider was “Increasing revenues in specific vertical markets.”

It is fair to say that the more of a globalization operation you have, the more of these business drivers will come into play. Need to enhance your globalization operations? Contact us today for a free consultation session.

Best Website localization

Best Website Localization Services

Translating content for a website requires a different technique than translating other types of documents. Therefore, it is important that you work with a language service provider who understands this difference. Goals for best website localization services vary from company to company. But generally speaking, website content has to be translated from the ‘Marketing” perspective regardless if its related to Marketing or not. This in itself is a complex undertaking that not every language service provider can successfully manage.

Your Language Service Provider Do It?

Depending on your website hardware infrastructure, it might also be useful if the LSP is experienced in working with the server hardware and software. In some cases, this might not be necessary if you use a certain type of content management system that allows you to simply copy and paste the content onto the website. Moreover, you have to decide whether you want to upload the content to your server yourself or if you want your LSP to do it. Having this option is quite comforting, albeit a little bit more expensive.

Want to discuss more about your website localization project? Want us to set you free from your current LSP who is invoicing your left and right without really providing best website localization services? Contact us today for free consultation!

Private equity investments in Asia

Private equity investments in Asia

investments in Asia

Investing in undervalued companies and assets is a fine art when doing it in your native country. Trying to do it in another country, particularly an Asian country, is much more of a challenge then you can imagine. There are various factors, such as:

  1. Unfamiliar culture;
  2. Unfamiliar ways of doing business;
  3. Unfamiliar legal landscape;
  4. And most importantly unfamiliar language.

In some situations, rules change from deal to deal. And yet in other situations, rules are ignored altogether. One thing that you can do to fully prepare yourself has all of the necessary information regarding a deal translated accurately. All things being equal, a good translation might save you millions of dollars and lot of visits to courts.

Contact EPIC Translations today for a free price quote for translating your private equity-related content. We will create a translation memory and terminology database free of charge for you.

Need for company specific terminology

Preferred Language Services Provider

Many small to mid-sized businesses are depending more on sales and revenues from outside of the USA. As a result, they’re deepening their relationship with the preferred language services provider. While this is a crucial relationship, something that’s even more crucial is taking the time to develop terminology that is specific to your company.

This will help you in a few ways:

  1. Faster internal reviews of the translated documents;
  2. Setting standards for your preferred language services provider;
  3. Consistency throughout the various documents.

All of the above mentioned are very important, but if I was to rate the most important reason; I’d have to say that it’s “Consistency throughout the various documents.”

Acquiring Translation Services

When you’re targeting a market outside of the USA, it is very important to be not only accurate in your message but to show consistency as well. To that end, taking the time to develop your terminology as a reference point will go long ways in ensuring consistency in your message. Developing your preferred terminology will eventually lead to creating your company specific Translation Memory. Both will help in long-term cost reductions when it comes to acquiring translation services.

Contact EPIC Translations today to get started in developing your first terminology today!

Translation process is not a black box!

Acquiring Translation Service

Almost 100% of the companies who are starting out acquiring translation service from a language service provider think that translation process is like a black box. You send the source files via e-mail. And then you receive the translation back after some time.

But did you know that there are lot of things that happen after you send the source files and before you receive the translation back? In order to take out some of the mysticism, EPIC Translations has implemented client access to keep up with translation/localization requests in real time.

For example, once you submit the translation request to EPIC Translations, you will have login access to our portal and you will be able to see the status of your request in real time. You will know if the request is in translation phase, edit phase, completed, delivered, or invoiced.

Acquiring translation service from best language services provider – EPIC Translations

Contact us today for a free no-obligation demo of our portal.

But don’t forget BRICS

Creation of BRICs

No time in history have the world’s economies been so connected and interdependent as the current time. This translates to many opportunities for your company. The first decade of the new century was a witness to the creation of BRICS – a grouping of countries that consists of Brazil, Russia, India, and China. In 2011, South Africa was allowed full membership. Thus the new acronym BRICS.

BRICS Objectives

One might ask, rightfully so, what does BRICS mean for me and my company? Well, access to hundreds of millions of people who are coming out of low-class income to middle-class income! According to Goldman Sachs, “these trends imply an acceleration in demand potential that will affect the types of products the BRICs import—the import share of low value-added goods is likely to fall and imports of high value-added goods, such as cars, office equipment and technology, will rise.” In the same whitepaper it is estimated that when combined together, the economies of BRICS will overtake the economy of USA by 2018. BRICs contributed 36.3% of global GDP. Note that 12 languages of the world constitute for 80% of world GDP and 4 of these languages are Portuguese, Russian, Hindi, and Chinese.

If that’s the case, you might ask what verticals are going to be in greater demand by the existing and new members of the middle class? According to Goldman Sachs, these are, “food, clothing, tobacco, household furnishings, equipment & maintenance, communication, education, housing, energy, and transportation.”

Require Localization

There you have it. But don’t get excited just yet. Marketing your products and services in these countries WILL require localization of your offerings. Companies that will be in a great position to benefit are those that have a streamlined localization process using global content management systems and creating the correct localization flow for all stakeholders: internal employees, business partners, and suppliers. Otherwise, you will end up spending millions of dollars and may not be correctly positioned for success.

Contact EPIC Translations for a free no-obligation consultation session on the correct strategy for localizing BEFORE you start selling in these countries.

Party is just getting started

Did you know that currently there are more than 100,000 million people in China living below the poverty line as defined by the UN? According to  Chinese President Hu Jintao’s remarks at BRICS Leaders Meeting “China has a large population and a weak economic foundation. Our development is uneven and per capita GDP low. We face considerable resources and environmental constraints in pursuing economic development.”

If you think you’ve missed the China party, let me tell you that the party is JUST getting started! To address the challenges I quoted above, China has introduced a 5-year plan where it will be “committed to scientific development, and focus on accelerating the transformation of the economic development pattern. We will advance economic restructuring at a faster pace, strengthen capacity for innovation, ensure energy conservation and emission reduction, and deepen reform and opening up. We will take greater steps to protect and improve people’s well-being and promote social equity and justice. We will strive for sustained, steady and relatively fast economic development, and promote social stability and harmony. We will ensure that our development is for the people and by the people, and the development achievements are shared among the people.”

What does this mean for your industry and more importantly, for your company? It translates to tremendous opportunities. The words above spell out economic activities and possibilities for the brave companies who dare to join the China party. But I am not exaggerating when I say that if your content can not emotionally and psychologically connect to the average Chinese person, you may as well not even try to join the party!

EPIC Translations has a solid linguistic operations infrastructure for leveraging your content that will enable you to not only join the party, but come out as a winner! Contact us today for a free no-obligation consultation session.

Simultaneous Global Reach

Global Content Management System

Selling products globally requires a different approach/philosophy. For one, you have to think about global access to source content that is vital to product life-cycle. For example, if you’re selling products in 10 countries, you will need a solid implementation of a global content management system for sharing source content in order to enable translation vendors to translate the most up to date content.

Implementing a global content management system is a tricky undertaking that requires a company-wide process to share source content with the various stakeholders. This will also ensure that there is a mechanism in place to re-use the previously localized content.

According to a white paper written by Schwartz and Toon, “the ability to move more content to global markets ultimately results in increased customer satisfaction. Customers want access to relevant marketing, corporate and product information and feel frustrated when they can’t find critical information in their own language. Indirectly this undermines a company’s brand and can lead a customer straight to a competitor.”

Contact EPIC Translations today for a free no-obligation consultation session on how to effectively leverage your content for global consumption.

Taking your company to China?

Want To Start Business Activity in China?

So you’ve decided to take the dive and start some level of business activity in China? Welcome aboard. So have many many other companies. What will set you apart? What create a China business plan ? What makes your company not be another statistic amongst the companies that “failed in China”? There really is no easy answer. If firms like Home Depot and Google are struggling in China then it is not an exaggeration when I say “tread carefully”  or “谨慎行事”。

 

Create a China Business Plan

While there are many law firms and other consulting firms that can help you to create a China business plan, one area where EPIC Translations can help you is making sure YOUR content is able to emotionally connect with the Chinese society. Believe it or not, this might be THE deciding factor in success or failure in your China investment.

create a China business plan, china business

Contact us for further information on our Chinese linguistic abilities.