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The coming era of ‘on-demand’ marketing

Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare. Digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the…

Leadership and the art of plate spinning

Senior executives will better balance people and priorities by embracing the paradoxes of organizational life. I often ask business leaders three simple questions. What are your company’s ten most exciting value-creation opportunities? Who are your ten best people? How many of…

Big data: What’s your plan?

Many companies don’t have one. Here’s how to get started.   The payoff from joining the big-data and advanced-analytics management revolution is no longer in doubt. The tally of successful case studies continues to build, reinforcing broader research suggesting that when…