Making sense of e-detailing in Japan’s pharmaceutical sector
For decades, pharmaceutical companies had a simple business model. They hired thousands of sales reps who would hustle from door-to-door, desperate to win a few minutes time from physicians to attempt to convince them why Product A had superior efficacy and/or fewer side effects than Product B. The practice, which has changed little over the years, is unwieldy and inefficient. Is there a better way?
If you haven’t been living under a rock then you’ve most likely heard that Iran and the P5+1 have reached a historic long-term comprehensive nuclear deal that will prevent Iran from acquiring a nuclear weapon in exchange for lifting economic sanctions and enabling Iran to join the world economic system.
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