Are your competitors using Machine Translation

Are your competitors using machine translation?

Are your competitors using machine translation?

Can using Machine Translation (MT) cut your translation costs and speed up the time to market? Find out below.

WHAT EXACTLY IS MACHINE TRANSLATION (MT), ANYWAYS?

Simply put, Machine Translation (MT) is a software that translates words from one natural language into another without human intervention. Google Translate is a good example of a Machine Translation (MT) software. Watch a video on how Google Translate works.

IS IT BENEFICIAL FOR ME?

Possibly, if you have large volumes of content (hopefully structured) that needs to be translated into your global operations. If you have don’t have large volumes of content then it might not be cost-effective to seek a MT software solution.

I HAVE LARGE VOLUMES OF CONTENT TO TRANSLATE. NOW WHAT?

First step would be to analyze how structured or unstructured your content is. Then you have to identify the correct MT approach for your organization. There are different MT approaches and it is vital that the approach selected is the correct one, otherwise, you will end up losing money, time, and possibly your global market share.

WHAT ARE THE DIFFERENT MT APPROACHES?

  1. Statistical Machine Translation Technology: Unpredictable translation quality, does not know your terminology, good fluency, rapid and cost-effective development costs.
  2. Rule-Based Machine Translation Technology: Consistent and predictable quality, knows grammatical rules, lack of fluency, high development and customization costs.
  3. Machine Translation + Human Translation + Post Edit: Does it make sense to only have part of your content done by MT and the rest by a human translator?
  4. Machine Translation + Post Edit: Does it make sense to have all of your content done by MT and then have it edited by human translators?
As you can see, deciding on the correct approach from the start is critical in order to stay ahead of your competition. EPIC Translations has the expertise in analyzing your content and recommending the correct solution for your organization. It simply is not feasible to use Google Translate from their website because you would have to feed it individual sentences and this approach would eliminate any cost savings that you might realize by using MT. Rather you would need to deploy MT software and customize it for your organization so it can process the large volumes of content and automatically store it in a structured format.

IS MY COMPETITION REALLY USING MACHINE TRANSLATION?

Possibly. If companies within your industry deal with large volumes of content then know that at least some of them are already using MT and might be a step ahead in reducing translation costs and time to market.

CAN EPIC TRANSLATIONS REALLY HELP ME WITH MACHINE TRANSLATION?

Yes. We are more than happy to partner with your organization in analyzing what MT solution works for your organization. Contact us today for a free consultation.